5 Flavors of the Week: New Bud Light Lime and Pinkberry launches


The week's biggest food and beverage launches included a lot of fruit. The Bud Light Lime family added a new strawberry member, while Muscle Milk went for peaches and mangoes, and Pinkberry introduced a Greek yogurt that can come accompanied by any number of fruity offerings.

Every week, Food Dive points to the products that made us turn our heads, and these are the winners for the last week of March 2013:

1. STRAW-BER-RITA BUD LIGHT LIME
Company: Anheuser-Busch

Bud Light Lime's Lime-A-Rita welcomed a new companion last week as Anheuser-Busch introduced a strawberry shelf-mate for its malt beverages. Bud Light Lime Straw-Ber-Rita arrived with spring in mind, coming in 12-pack of 8 oz. cans, four-packs of 16 oz. cans and individual 24 oz. cans.

Bud Light Lime Straw-Ber-Rita

(Image credit: PR Newswire)

2. GREEK PINKBERRY YOGURT
Company: Pinkberry

Pinkberry is stepping into the Greek yogurt market this month with Pinkberry Greek, and just as noteworthy as the announcement was CEO Ron Graves' acknowledgement that his company is open to exploring retail options for its products outside of Pinkberry's own stores. Pinkberry's site describes the new yogurt as "silky smooth with a clean finish."

PinkBerry Greek

(Image credit: Pinkberry)

3. LIGHT PEACH MANGO MUSCLE MILK
Company: CytoSport

Muscle Milk is touting its first product to come naturally flavored and sweetened with stevia, monk fruit and cane sugar, CytoSport announced last week. 14 oz. bottles of its new Light Peach Mango drinks pack 190 calories with 20 grams of protein and 7 grams of fiber.

Muscle Milk Light Peach Mango

(Image credit: CytoSport)

4. HIGHLANDER HONEY SCOTCH
Company: Bacardi U.S.A.

Dewar's stirred some Scottish honey in with its newest whiskey launch. Highlander Honey is available across the U.S. as of April, and the Scotch is described as "buttery" with honey from local Scottish bees.

Dewar's Highlander Honey

(Image credit: PR Newswire)

5. ALL-NATURAL MARGARITA MIX
Company: Demitri's Gourmet Mixes, Inc.

Demitri's Gourmet Mixes aims to set its new regular and low-calorie margarita mixes apart by focusing on all-natural ingredients. Using lime concentrate, cane sugar, filtered water and citric acid, the new releases, which launch on May 1 are made without preservatives, gluten or high fructose corn syrup.

Demetri's All-Natural Margarita Mix

(Image credit: PR Newswire)

 


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Topics: Packaging, Retail